Pastis - Water Jugs

Pastis - Water Jugs

Price is per unit.

 

Pastis is a famous anise-flavoured spirit and apéritif from the South of France. Visit any French cafés around lunchtime and you will notice this yellow drink on most tables!

 

Pastis is normally diluted with water before drinking. But often, pastis is served together with a jug of water for the drinker to blend together according to preference. The resulting decrease in alcohol percentage causes some of the constituents to become insoluble, which changes the liqueur's appearance from dark transparent yellow to milky soft yellow, a phenomenon also present with absinthe and known as the ouzo effect. The drink is consumed cold and considered a refreshment for hot days. Ice cubes can be added. However, many pastis drinkers decline to add ice, preferring to drink the beverage with cool spring water.

 

Pastis was first commercialized by Paul Ricard in 1932 and enjoys substantial popularity in France, especially in the South-Eastern regions of the country, mostly Marseille, and the Var department. Pastis emerged some 17 years after the ban on absinthe, during a time when the French nation was still apprehensive of high-proof anise drinks in the wake of the absinthe debacle. The popularity of pastis may be attributable to a penchant for anise drinks that was cultivated by absinthe decades earlier, but is also part of an old tradition of Mediterranean anise liquors that includes sambuca, ouzo, arak, rakı, and mastika. The name "pastis" comes from Occitan pastís which means mash-up.

 

Paul Ricard (1909 – 1997) was a French industrialist and creator of the eponymous pastis brand which merged in 1975 with its competitor Pernod to create Pernod Ricard.

 

A trained artist, Ricard deployed his artistic skills in the Ricard brands iconic blue and yellow design, inspired by the sky and the sun of his native Marseille. Advertising of aniseed-based drinks was made illegal in 1951. An exception to the advertising ban was the material sent to distributors, displays in drinking establishments and designs on delivery vans. In his autobiography, Ricard wrote that the ban turned out to be a "secret advantage, which obliged us to exercise our imagination..."

 

Ricard designed iconic jugs to hold ice and water for mixing with pastis in 1935: the jugs helped promote the brand with French consumers. Ricard produced much more drinking ephemera featuring the Ricard brand including decanters, glasses, ashtrays, clocks and playing cards. The Ricard Museum of Advertising Objects was later founded by Ricard on the island of Bendor.

    $65.00Price